Why is Foresight Not Getting Traciton With Business?
To the journey through the business sensational alley where we will look at the mystery of the foresight vision which tells us how to manage throughout the turns and paths of the uncertain future.
The sphere of business is significantly unpredictable and full of challenges where one wrong decision results in the failure of the entire business plan and, therefore, foresight is a guiding star in the fog.
Nevertheless, given the current speeding up of time and space, it painfully and pathetically stays in the cellar, without getting into the warm rays of the sun.
Here comes my invitation to take a closer look at the matter and reveal “Why is foresight not getting traciton with business?”
Why is Foresight Not Getting Traciton with Business?
Let’s picture the society of a city – there are cars and buses honking, people are running for something or someone crucial, and people are talking in different languages at different speeds and in different tones.
During this clutter, it is not very hard to forget about the principal goal thus becoming trapped in the urgency of small jobs and schedules.
This, dear readers, is the tyranny of the urgent – the very force that constantly drags our focus towards something that absolutely must be done, and acquires the best of the available thoughts before the moment passes.
In such an effective and fast-paced environment the concept of foresight might appear as a novel activity for those who are lucky to have time and money.
Still, who can afford to be placed in a situation that requires one to think a distant future is possible when concentrating on the needs of the present?
And yet, therein lies the paradox: it is here, in the disorder and unpredictability of the storm that prevails, that planning plays the most important role.
Similar to a see-through rainstorm, a peep ahead allows a sailor to steer a ship through the rough waters and arrive safely to harbor.
Short-Term Gains vs. Long-Term Sustainability
While doing business in a time that is fuelled by quarterly results & shareholders, it is not very easy for the management to turn a blind eye to such immediate benefits.
For one, every businessman would love it when they get to enjoy gains with little to no waiting time when embarking on a venture.
But as many examples that we have heard of once again show, becoming an oligopoly with highly centralized control may ultimately lead to adverse consequences, although with improved efficiency, highly centralized control offers prospects for the rapid attainment of priority, tangible objectives at the cost of extremely slow achievement of ultimate strategic goals.
Just think about it, if you will, such participants in the industrial sector as Blockbuster, Kodak, and Nokia – leaders that are no longer what they once were because of their inability to acknowledge the changes taking place in the market or shifts in customers’ preferences.
In every case, their component downfall was not the result of a want of creativity or audacious planning, but an apparently reckless preoccupation with maintaining and increasing short-term revenues irrespective of their repercussions on the subsequent sustainability of a business.
Now, dear readers, let us turn to foresight as one of the ways to overcome this short-term vision.
Let us liberate ourselves from the tyranny of the moment on the way to better mastery of the business.
The Age of Discovery, the ability to look past the immediate and focus on what may be brewing in the future, is the ability to prepare not merely to compete, but to excel and flourish under myriad circumstances.
Navigating The Unknown
Oh, the unknown – the uncharted territory of life, where the fates of the world are obscured and hidden beyond a horizon that might be riddled with danger, or worse – with almost palpable opportunities.
For many BOSS, the very idea of venturing into such a virgin territory is spiking, if not utterly paralyzing.
But to behold, that is where foresight is useful, especially during the times that a path is blurred due to clouds, one is led by a lamp that shows where the storm is worst and therefore where to avoid it.
Now, putting hard thinking aside and looking into the topic more closely, one might wonder, what is foresight?
Is it a vision in a crystal ball, indicating the gearing-up for a perfect pitch?
Far from it.
It involves no idea of a world three or four years ahead, no committing oneself to an inevitable course; instead, it means being ready for contingencies; being disposed for anything that may come in the future.
It is like preparing for an emergency hoping that one will never be caught unprepared when the worst happens – going on a trip in the wilderness – we do not know what we are likely to face but we prepare for it nonetheless knowing full well that we have the capacity to overcome whatever odds.
Democratizing Foresight
Well, dear readers, you may think now that foresight is a privilege provided exclusively to the wealthy with immense capital and a rich background. All the same, is it not the providence of the –
Forbes top five hundred companies?
The ones that have an entire crew of analysts and researchers at their beck and call?
Though, in reality, one can hardly imagine that matters could be otherwise. Nimble is not a luxury that one can afford but a matter of having a good and clear vision in everyone.
Whether you are a nascent venture struggling in a garage or a traditional business with generations of experience and wisdom to draw on, then having a vision is a valuable tool in a volatile environment.
It is the map that directs one in the extremely unknown areas or the light that shows you the path back to the farm or bosom.
However, the solutions discussed as the concepts applicable to foresight as a professional activity indicate that even here the fundamental principles stay unchanged: an acceptance of future uncertainty, a strategic mindset, and perseverance in changing the world to one’s benefit rather than passively waiting for it to change for the worse.
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Conclusion
The notion of foresight becomes a light that we hold to guide ourselves help to make business sense of the existing and emerging conditions, and influence the future in the process.
This is where foresight comes into the fore because no matter the odds such as the present biased pressure, short-term orientation, or fear there is always room for a foresight perspective.
Therefore, let us harness the strength of this power and commence traveling toward hope for the future.
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